Thursday, July 10, 2008
The iconic Paul Rand was one of the most prolific and influential graphic designers of the twentieth century. His treatise Thoughts on Design changed the way we look at pictorial identity. He passed away in 1996 leaving an enormous legacy and body of work. While visiting his site today I saw his headstone and thought how a design could be so befitting for such a great innovator. Rand’s name and life dates chiseled on a cube of marble sits askew on a cube of granite inscribed in Hebrew—it’s perfect and designed by Fred Troller, a pioneering Swiss modernist designer.