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CNN Gets it Right
Associated Press: The 129-year-old Hatch Show Print, one of the few commercial letterpress printers in the country that have survived decades of obscurity and are now enjoying a revival in the midst of a digital age. CNN hired the business - whose designers handcraft posters using wood or metal blocks in much the same way printers did for hundreds of years- to design and create nearly all of its promotional materials for its presidential election coverage. Belmont University will hand out Hatch Show Print posters to everyone who attends the upcoming presidential debate on the college campus.
This is the same shop that made Elvis Presley's posters, Hank Williams' and Bill Monroe's. It has created posters for Pearl Jam and the Beastie Boys. It supplied traveling circuses and vaudeville acts with the posters that advertised shows in the earlier part of the last century."We're huge fans of their work and their approach," said CNN's marketing director, Scot Safon. "Anyone who cares about design knows what they do and loves what they do."
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